Monday, December 31, 2007

Not the Best Headline

Disclaimer: I am not the most environment concious individual and should definitely do a better job to minimize my impact on the environment.

However, the Business Week article titled "How to Cash in on a Warming Planet" is a bit disturbing. The content is fine since it looks at just another variable that could influence your purchasing decision. However, the title is just a bit of a turn off. If you read the comments you can see there is a good mix of extremely negative and positive commentary.

It may be the strategy of online magazines or newspapers to use controversial titles nowadays to attrack eyeballs. However, at a certain point you risk offending your user base and with your competitors now just a click away a lot of risk versus reward analysis needs to be done.

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