I noticed an article on techcrunch talking about the effectiveness of ads on standard TV shows versus online version of TV shows. Anyone that reads this would think great you should move your advertising online, but then I noticed this article on RWW mentioning how hard it is to get a broad reach of users with scripted content online.
I think the next couple of years are going to be very interesting for the world of proprietary video. I hope there no longer is a demarcation of content from your set-top box verus what you get on your computer. Provided there is enough bandwidth all content should be available from any device at any time. That is the ultimate utopia. If advertisers and the distribution companies figure out how to build compelling and context sensitive ads that is icing on the cake for both the end user and the advertisers.
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