I always hear executives say if you build great products you do not need brand advertising, sales, marketing, etc. I was a strong believer of that early in my career, but as I got to understand the sales process in the enterprise space especially I thought you needed to spend a good amount of money on brand management/evangelism. However, I think I may be wrong. Check out this article about the kick ass Nintendo Wii system.
If someone does not have the Wii and is looking for one this holiday season, check out itrackr.com. You pay a couple of bucks for the service, but it will make your Wii shopping experience a lot easier.
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