Is the iPhone the new Wii?

When Android and later Apple announced they are going to allow developers to build software for their devices the tech world was touting how location based tracking apps, and social networking on mobile were going to be all the rage. The first couple of days the AppStore launch that notion held true as apps such as Facebook, mySpace, and Google Mobile were in the top 10 downloads. However, if you look at the top 10 free apps on the appStore now the store is completely different. You have apps such as: Tap Tap Revenge, Phone Saber, Break, Apple Remote, and Break within the top 5.

In my opinion, there may be a few reasons for this phenomenon:
a) The browser on the iPhone is so good that the difference between native apps built by Facebook and the browser based app is minimal so people are sticking with the approach they are used to for accessing sites such as Facebook.

b) People are creeped out by services that track their location and publish it on sites even if it is secured only to their friends. I think this is perfectly legitimate as users are more and more concerned about their privacy. There needs to be significant value add for end users to give up their final bits of private information.

c) We have taken things a bit too far with social networking and forgot a phone call can still be made with a cell phone. This may be the reality a year or two down the line, for example I barely use my work phone anymore since Chat can be used for realtime communication. However, people still use their cell phone to set up get togethers, find out about restaurants, etc.

d) Individuals aren't all about being online. Sometimes they want to just chill and have a bit of alone time. People use their phone enough to call people, or check e-mail and now the games/music apps give people a chance to break away from being connected. The games are so simple that anyone can play them (a la the Wii) and they give people a good respite.

So what's next. Either I am completely off base and as more and more people grab iPhones the pendulum shifts back in the direction of social networking becoming the dominant apps on the platform or we see a shift in understanding on what people want from their phones going forward.

Why is Apple hiding app download and iPhone availability numbers?

Apple's customer service is pretty incredible in my opinion. When I stood out in line for the first iPhone launch, Apple employees would come provide individuals with water bottles, sunscreen, and most importantly assure customers there were enough units in stock as soon as they got in line. 

On the opposite side of the spectrum, you have folks like BestBuy, Target, etc that have people camp out for long periods of time and only notify customers units of a hot product such as the Wii or PS3 are not available once the last purchase is made. It is a real pain in the ass, but customers still deal with it since they have nowhere else to go. 

Apple's kept a website up and running which let's people know availability of iPhones for the following day. However, why don't they just update the site with the number of units available and update it hourly rather than 9 pm everyday. This would help customers make decisions during the day rather than calling the Apple Store and being on hold all the time. Of course, Apple may not want to disclose how many phones they are truly selling but there are a bunch of bean counters on Wall Street doing pretty rigorous analysis anyways. 

The second thing that is interesting was on Thursday you were able to see how many times each app was downloaded when you clicked on the details of the apps. However, on Friday all apps show 0 downloads. Again Apple may be hiding this information to hide how much revenue they are generating off of the applications that are not free, but at least show the information for the free apps. This is just interesting information and provides a level of transparency on Appe's popular app ratings. Most of the major platforms in the market today (i.e. facebook) provide information on how often an app is used. There does not seem a good reason for Apple to hide that information for the free apps. 

Anyhow, these are minor things in the grand scheme of things but everyone always expects more from Apple and I am one of those people. 

It's all about speed

The iPhone 3G launched yesterday (breaking news from me as usual) and everyone is talking about the appstore and how it is not necessary to upgrade if you have the original iPhone since everyone gets access to the appstore. In the short term that may be true, but how often people use native mobile apps is still up for debate. Some of the websites that have optimized their sites for the iPhone (i.e. facebook, google apps, etc) have done a really good job. Of course, there are capabilities you can take advantage of with local apps such as use of the accelorometer, precise location with GPS but there can only be a few friend tracking apps or restaurant review apps that win the battle in the end. Everyone is going to focus their attention on a small percentage of apps that really make their lives better. Maybe I am wrong, but that seems to be how things go nowadays with everyone buying into the hype of a new platform downloading everything available and then a month later focusing on a small subset of what they used initially. I am already slowing down my rate of downloads on the appstore, but maybe I am just too old school!

The biggest feature of the iPhone is going to be 3G. People say it is only important for power users, but in the end the iPhone makes everyone a "power user" in the traditional sense because it makes browsing the web, and accessing online content so easy. Safari on the iPhone has made it easy to access almost all content (except Flash of course), but the biggest problem has been speed. It has been painful trying to get sports scores from espn, or check e-mail over the Edge Network. If 3G is truly 2 - 3 times faster on average than Edge it is going to be a huge win in the long run provided they sort out the battery life issues people are having. 

More importantly, most people discount the importance of speed to end users. If you look at Marissa's Google I/O presentation she talks about different experiments with search that yielded more information than the default 10 results, but took a bit longer to render and in the end users stopped searching as much. End users are impatient and as the infrastructure has gotten better (i.e. broadband, WiMax, etc) their speed expectations have increased. I was talking to some startups recently, and some of them released a buttload of new features over the past month that users were expecting but their traffic ended up dipping. The reason was their latency went up anywhere from 2 - 5x what it was in the past. Speed has always been important, but in an era where competition is intense, and users are just a url away from going to another site it must be one of the main features put into consideration within the design process.